Americans are carrying the highest credit card balances on record. The average cardholder now owes around $6,500 at interest rates averaging about 22 percent. As more people struggle with these balances, the companies offering debt relief have undergone significant changes.

The debt relief industry looks quite different than it did just two years ago. Companies have expanded access to their programs, tightened their service standards, and earned recognition from independent organizations. This shift reflects both the growing demand for help and the maturation of the industry itself.

The main types of debt relief services fall into two categories: debt settlement and credit counseling. Debt settlement companies negotiate with your creditors to reduce what you owe, while credit counseling services help you create a structured repayment plan. The rankings and evaluations of these companies now look at several key factors.

Companies are judged on awards and recognition from business and consumer organizations, ratings on major review platforms like the Better Business Bureau and Trustpilot, and their industry credentials and certifications. Rankings also consider how accessible each company is—particularly the minimum amount of unsecured debt required to qualify. A lower threshold means more people can use the service. Other important measures include a company's track record, how many clients they've served, and which states they operate in.

How the debt relief industry has changed in 2026

A significant change has been the expansion of geographic reach. More companies now operate across all 50 states or nearly all of them, making these services available to people regardless of where they live. Minimum debt requirements have also shifted, with some companies now accepting clients with smaller balances than they did in the past.

It's important to understand how different programs work. Debt settlement companies charge performance-based fees, typically ranging from 15 to 25 percent of the debt they settle. These fees are only collected when the company actually delivers results. Credit counseling services work differently—they charge flat enrollment and monthly fees instead. They also receive compensation from credit card companies, which makes up a meaningful part of their revenue.

All debt settlement companies operating in the United States are subject to Federal Trade Commission rules and cannot charge upfront fees before delivering results. This protects consumers from paying for services that don't actually help them.

For someone considering debt relief, it's worth looking at whether a settlement program or a counseling program makes more sense for their situation. Settlement programs are typically suited for people with larger balances and the ability to set aside money for negotiated settlements. Credit counseling programs work better for people with smaller balances, stable income, and the ability to commit to a fixed monthly payment over three to five years. Either way, the industry now offers more options, clearer standards, and wider access than it did in recent years.

Source: https://www.latimes.com/specialsupplements/story/top-debt-relief-programs-comparison